When I first heard this I had mixed results. Versus coverage has been less than desirable at times – at least for those of us that are cycling fans. However, the network has apparently notice the market potential of the cycling community as a whole. Their press release (full content below) states:
Since VERSUS started airing coverage of the Tour of California in 2007, the network has seen average viewership growth of 46 percent. Last year’s race saw the number of viewers tuning in to the network’s daily coverage double from 2007 (3 million vs. 1.5 million).