What’s your name again?

I feel like I need to preface this post with the statement that I’m not looking to embarrass or disparage any sponsors. Corporate sponsorship is absolutely critical to the sport of professional (and amateur) cycling. It clearly takes a lot to run a pro cycling team – a delicate balancing act between athletes, sponsors, crew and media.

But these names are making it really really hard for me to cheer for you as you go flying by me.

(more…)