I think Scion is afraid of hipsters

I ran across this commercial the other day while watching some drivel on TV:

I was immediately struck by the very prominently displayed bicycle line drawing art (which I now want by the way.) I did find myself wondering “Why in the heck would the advertisers do that?” As an urban cyclist, I more often view the bicycle as something to be used instead of a car. It reminded me of a MotorTrend article I had read recently examining the decline in car ownership in the younger generations: (more…)