A recent article on Gawker tells the story of one unique approach to the problem – public shame and fear. But does this approach actually work?
San Francisco Police Department has been using this approach for some time now in full force. Part of their active approach involves the deployment of bait bikes – bikes locked up around the city with GPS tracking devices in them. This program has been coupled with a PR campaign run in conjunction with the nonprofit Safe Bikes in an attempt to erode the brazen attitude of serial bike thieves. Local cyclists have snapped up the free stickers, placing them on their personal bikes. This proliferation serves as a constant reminder to bike thieves of the presence of the bait bike program.
Only time (and statistics) will tell if these programs have an impact on the alarming number of bike thefts occurring here in San Francisco. Until then, of course, the best action to take is to learn how to protect yourself and your bicycle.